To start creating a new campaign, please click the CREATE A NEW CAMPAIGN button located under the ‘Campaigns’ or ‘Overview’ menu tabs. From this point, you can either fill in the fields available to you and create a standard email campaign, OR you can create an A/B Test campaign.
You will be given three different content areas to use during your A/B Test as seen above. Please select the field you would like to run your test on and complete the build as normal.
You will be able to determine which template is considered the ‘winner’ by choosing from a variety of metrics such as open rate (version with highest open rate wins), total unique clicks (version with most clicks wins) or total clicks on a selected link (version with the most clicks on a specified link wins).
After you have chosen which method you are going to use (ie standard or A/B Test), please complete the required fields, choose your email template and customise it where required, click PREVIEW and review the content, click DEFINE RECIPIENTS and select the distribution list, and then select SCHEDULE DELIVERY or SEND A TEST.
We would strongly recommend that you send a test email for every campaign to ensure that all links work correctly, images are displaying appropriately, and to ensure there are no visual errors which need resolving.
From here, please select to send your email campaign now or set the date and time in the schedule tool to send it at a specified time.
Once the email has been sent you will receive an automated notification email to let you know that the system has sent it, which will also include a link to live analytics. These analytics are also available inside your OST console as stated below.